Summer is the perfect time for a rebrand, right?
We’re trying to be a little more fun, a little more spontaneous, and we figured the best way to show that was to ditch all those obtrusive corners and lean fully into something a little more… tubular.
GC-010 is the first step in that direction — a softened-up recreation mark inspired by spinning discs, old sporting goods catalogs, campground signage, and the kind of logos you’d find fading gently on the side of a rec center somewhere in 1974.
Printed on an ivory colored Comfort Colors tee with our new logo front and center.
Keep it out there. Printed on a soft natural cream tee with our new orbit logo front and center.
Get out there.
Summer is the perfect time for a rebrand, right?
We’re trying to be a little more fun, a little more spontaneous, and we figured the best way to show that was to ditch all those obtrusive corners and lean fully into something a little more… tubular.
GC-010 is the first step in that direction — a softened-up recreation mark inspired by spinning discs, old sporting goods catalogs, campground signage, and the kind of logos you’d find fading gently on the side of a rec center somewhere in 1974.
Printed on an ivory colored Comfort Colors tee with our new logo front and center.
Keep it out there. Printed on a soft natural cream tee with our new orbit logo front and center.
Get out there.
